Put together to get your whistles moist with the return of Whisky Stay Singapore. Organised by La Maison Du Whisky, this grand celebration of outstanding tipples—as soon as held at Andaz—will now grace a brand new scenic location—the Singapore Flyer. Over two days (18-19 November), the occasion will characteristic a gamut of spirits, masterclasses and new highlights. However how do you increase on what’s an already-successful alcohol competition? We obtained Arthur Morbois, Managing Director of La Maison du Whisky, to spill the beans on that and extra.
What can we anticipate from the 2023 Whisky Stay Singapore (WLS)?
We anticipate greater attendance from each customers and the commerce companions. There are additionally extra masterclasses to assist our friends uncover extra about their favorite spirits.
With a powerful give attention to schooling and knowledge, Whisky Stay Singapore will showcase a various lineup of cubicles, displays, masterclasses and tasting periods. Over 800 members of the commerce and 100 taking part manufacturers will present unprecedented insights into the drinks business.
We perceive that WLS will likely be hosted on the Singapore Flyer.
Whereas that is our first time establishing Whisky Stay Singapore 2023 on the Singapore Flyer, it is going to be a triumph as it is going to be our competition’s twelfth version. I anticipate that this transfer will solidify its place because the authoritative spirits present within the area.
Is that your greatest problem for this 2023 version?
Our greatest problem had been the logistics and planning of shifting to the Singapore Flyer—a problem we wholeheartedly embraced.
After 11 years of pioneering the best way for whiskies and fantastic spirits in Singapore and Southeast Asia, it was time for Whisky Stay Singapore to step out of its consolation zone. We need to firmly set up it as a fixture on native, regional, and worldwide calendars.
The transfer to the Singapore Flyer will open doorways like by no means earlier than. No matter challenges will quickly reworked into alternatives that we absolutely intend to maximise. We’ve additionally added Cocktail and Meals Road subsequent to the venue because the cherry on prime. Internet hosting the occasion at such a outstanding native landmark provides Whisky Stay Singapore a prestigious and important affiliation.
Cocktail and Meals Road?
Cocktail and Meals Road absolutely takes benefit of the Singapore Flyer as a venue. It’ll function a further platform to interact with an anticipated attendance of over 3,000 guests.
Bringing collectively bartenders with curated meals companions, we had been impressed partially by comparable themes our sister present, Whisky Stay Paris. Non-ticketed and open to most people, Cocktail and Meals Road embodies what Whisky Stay Singapore 2023’s transfer to the Singapore Flyer is. That that is for everybody, no matter their degree of curiosity.
How do you intend to make use of the Singapore Flyer as a part of the Whisky Stay occasion?
The transfer from the Andaz Resort, the place earlier editions had been held, to the Singapore Flyer has confirmed to be nearly as massive of an attraction as Whisky Stay Singapore itself! It’s a recent and authentic avenue to welcome the chums we’ve revamped a decade. It’s to rejoice how Whisky Stay Singapore has gone from power to power.
The affiliation of the Singapore Flyer with Whisky Stay Singapore is critical. Because the venue, the Singapore Flyer has the potential to make Whisky Stay Singapore 2023 essentially the most memorable version to this point. Think about searching over the enduring Singapore skyline and waterfront along with your finest pals and favorite manufacturers. That may solely result in breathtaking moments.
Are there extra masterclasses for Whisky Stay Singapore?
Our focus for every Whisky Stay Singapore occasion has at all times been to function a reference level for info and schooling within the whisky and spirits business. Every version supplies a implausible alternative to attach the broader public with passionate members of the commerce. That’s when the magic occurs.
Whisky Stay Singapore 2023 will characteristic greater than 20 masterclasses, doubling the quantity from 2022. They are going to be held in two devoted assembly rooms. By rising the variety of skilled voices in further seminars, we hope to supply beneficial insights and ignite ardour that can have an effect on each our public and commerce friends.
Why is Singapore the best location to host Whisky Stay?
The eagerness exhibited by Singaporeans in direction of whisky and fantastic spirits is actually inspiring. Particularly relating to their enthusiasm for welcoming new expressions, bottlings, labels and distillers. In addition to their openness to buying information concerning the practices and strategies concerned in crafting such artistic endeavors.
Geographically, Singapore’s significance to the Southeast Asian area as a gateway can’t be overstated. Firstly, it serves as an entry level for manufacturers from established areas looking for to enter Asia through Whisky Stay Singapore. Secondly, it supplies a launchpad for the quickly rising distilling tradition of Singapore’s neighbours. International locations like Cambodia, Australia and India, to assist them achieve prominence exterior of Asia.
Whisky Stay Singapore is the proper platform for manufacturers and connoisseurs to return collectively beneath a single roof. It’s the place vital conversations and interactions happen, furthering the expansion of the Southeast Asian spirits business. We see Singapore taking over an more and more important position on this regard as time goes on.
Who’re the foremost companions for Whisky Stay?
We’re proud to welcome Sukhinder Singh, Co-Founding father of The Whisky Trade—the UK’s primary specialist alcohol retailer. He’ll be right here for the primary time in a proper commerce setting in Singapore.
Singh can also be the Co-Founding father of Elixir Distillers, which operates impartial bottle labels Parts of Islay, Port Askaig and Black Tot Rum. Per week earlier than Whisky Stay Singapore 2023, he’ll give media periods, converse at commerce occasions and supply masterclasses to the general public.
Extra luminaries corresponding to Amrut’s Ashok Chokalingam; Velier CEO Luca Gargano; Foursquare’s Richard Seale; Neisson’s Grégory Vernant and Waterford Founder Mark Reynier will even be current. Whisky Stay Singapore is all about public schooling, and there’s no higher alternative than along with the makers.
Registration and ticketing for Whisky Stay Singapore is now open. VIP and Connoisseur Passes are nonetheless out there.
This text was first printed on Esquire.Sg
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