For 75 years, the panther has been a signature of the Home of Cartier. La Panthère, because the storied model calls it, symbolises power, magnificence and unwavering dedication. The origin of La Pathère goes again to 1948, the place the model’s founder, Louis Cartier, affectionately known as Jeanne Toussaint “La Pathère” due to her indomitable spirit. Quick ahead to 2023, British actress Vanessa Kirby is chosen because the face of Cartier’s Panthère assortment: watches, jewelry and fragrances. Kirby, a prime decide for quite a few excessive trend manufacturers, completely embodies the essence of the panther together with her fierce and protecting persona. This attracts parallels to the enduring motif that has come to outline Cartier.
The inaugural marketing campaign with Kirby sees the model paying homage to its iconic animal motif by taking a journey again to its origins in a lush tropical forest. Kirby, the protagonist wearing Cartier purple, emerges from this verdant, secluded realm, guided solely by intuition, and undergoes a metamorphosis into her alter ego — a feline creature that mirrors her persona, embodying each her predatory and protecting traits.
For this assortment of perfumes, Cartier’s in-house perfumer Mathilde Laurent goals to convey “the chypre household again into the highlight with a brand new flora-feline accord: the union of a historic chypre, a legendary animal musk and a recent, vibrant gardenia”. As for the notes, it’s a mix of apricot and osmanthus.
“It’s such an honour to turn out to be an envoy and embody the wild female spirit behind the enduring scent of a Panthère,” Kirby stated when the partnership was revealed final December. “To be aligned with a home that has an actual appreciation for — and dedication to — philanthropy, girls’s empowerment, conservation and humanities and tradition, powered by the extraordinary staff at Cartier, is actually inspiring. They’ve turn out to be a household to me, and I’m honoured to be on this journey with them.”
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