In a market saturated with an infinite sea of limitless tequila choices, one model is capturing the eye of spirits fans throughout the USA: O’RTE Tequila.
This single-estate artisanal tequila, born from the imaginative and prescient of spirits business veteran Julious Grant, is setting a brand new commonplace within the class. Distinguishing itself from nearly all of tequilas obtainable within the US, O’RTE takes a one-of-a-kind strategy by deciding on 100% blue agaves from a singular household property in Jalisco, Mexico, annually, pinpointed based mostly on particular elements together with soil composition, local weather, and topography. The end result is an immaculate, additive-free tequila that evolves yearly, offering fans with refined variations in style profile with every classic.
Because the Chairman/CEO of Model Home Group, one of the crucial extremely touted artisanal spirits producers of the previous few years, Grant drew inspiration from his half-Mexican roots and fervour for actually genuine tequila in creating O’RTE. His 30+ 12 months profession in C-Suite roles with business leaders like Beam Suntory and Moët Hennessy paved the best way for the start of O’RTE, a residing tribute to Mexican traditions and the artistry of precision tequila-making.
In accordance with Grant, “Like with our different luxurious spirits, we wished to take a special strategy with O’RTE in an effort to obtain the highest-quality finish product. By venturing the trail much less traveled and figuring out the one supply that we believed generated the very best agave, we have been capable of ship an preliminary classic that exceeded even our personal expectations. Based mostly on shopper, retail, and media suggestions over the previous 12 months, our meticulous manufacturing course of has paid off.”
O’RTE’s 2021 vintages are an instance of the model’s dedication to excellence. O’RTE Blanco, for example, is pleasant with its spicy peppery notes and contrasting candy end, whereas the O’RTE Añejo orchestrates a symphony of various flavors with caramel, oak, and pineapple. In the meantime, the O’RTE Reposado interplays a honey-based taste with vanilla undertones to create a particular sipping expertise.
Grant’s imaginative and prescient of tequila craftsmanship shouldn’t be solely embodied within the tequila however even within the creation of the model’s identify. The ‘O’ represents the long-lasting piña within the agave, whereas the remainder of the identify is an acronym for ‘Actual Tequila Excellence.’ As Grant factors out, “O’RTE equals ‘ARTE,’ embodying the true artistry of tequila-making, the place each drop is crafted with precision and fervour. It’s not simply one other tequila; it’s a time-honored journey of authenticity.”
Since its launch, O’RTE has made a big affect throughout the nation. It’s featured prominently on the cabinets and menus of a number of high-end eating places, bars, and nightlife venues in main cities corresponding to New York, Los Angeles, San Francisco, Miami, Austin, and Chicago, amongst many others.
With O’RTE, each new tequila fans and seasoned connoisseurs alike are invited to please within the magnificence and splendor ingrained in a rigorously crafted bottle of tequila. And for many who desire to take pleasure in O’RTE at house, the model is obtainable via varied platforms, together with Drizly.com and Wine.com, or via O’RTE’s web site: www.ortetequila.com.
