Luxury is bespoke and can be everything and, in this case, it is the Asprey Bugatti Egg Collection comprising a partnership between Bugatti and Asprey that began in early 2022. The story goes back to Carlo Bugatti, Ettore Bugatti’s father, as he once said: “The purest perfect shape of nature is the egg.” Yes, interestingly, the Asprey Bugatti Egg Collection will be produced both as physical objects and NFT generative artwork. Infect will be the first-ever collection by two luxury brands using a technique of inscribing digital content on the
Bitcoin blockchain, ensuring the artwork will last indefinitely. The Royale Edition of the Asprey Bugatti Egg Collection is also inspired by the Bugatti horseshoe grille, which was designed by Ettore in honour of his father’s love of flowing curved shapes, like the egg.
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The eggshell of the Royale Edition, made from carbon fibre and crafted into the egg shape during a long and complex process, is completely free from disproportion or imperfection. It is encased within a sterling silver diamond weave lattice, gently angled downwards to a curved base portraying movement and showing Asprey’s heritage in jewellery as well as the furniture designs of Carlo Bugatti and the Art Nouveau.
The surface of the egg itself displays a “Dancing Elephant” motif, recreated in detail from one of Rembrandt Bugatti’s original sculptures. It was this work which was also there on the bonnet of the Bugatti Type 41 Royale. To recreate the sculpture in detail, Asprey Studio travelled to the home of Bugatti in France to accurately 3D scan the bonnet mascot of one of the few remaining Type 41 Royale cars. The sculpture was then recreated by Asprey’s expert silversmiths.
The intricate lattice and carbon fibre shell opens with a hinged diamond door to reveal a scene of the Chateau Saint Jean – the home of Bugatti in Molsheim – in front of which is a sterling silver stylized Bugatti Type 41 Royale Esders, removable should the owner wish.
Ali Walker, Chief Creative Officer at Asprey Studio said: “We are proud to present the Asprey Bugatti Egg Collection, not only does this push the boundaries on a production level, but the generative art − coded by our strategic partner and Bitcoin experts Metagood − using the equation of the egg shape of the actual sculpture as an NFT in Bitcoin is a new form of expression and art itself. The NFT and the sculpture are linked by this equation.”
Wiebke Ståhl, Managing Director at Bugatti International said: “Ettore Bugatti believed in aesthetic engineering, creating art out of each component of his vehicles. He saw the world through the eyes of an artist, taking inspiration from the work of his creative family. We maintain these values to this day at Bugatti, working closely with our partners like Asprey to create objet d’art in the vision of our founder. The creation of the Asprey Bugatti Egg Collection is a wonderful homage to our history and the creations of Ettore, designed with the pioneering spirit and attention to detail that led to his brand becoming revered throughout the world.”
