Established in 1956 by Romualdo Dori, Rodo is the posh equipment label that completely exudes the standard and magnificence that go hand in hand with Italy. Providing a spread of luxurious luggage and footwear, all of the items are lovingly crafted by proficient artisans, making certain the excellence for which the model has grow to be synonymous. In the present day, it’s a household affair with the 2 daughters, Martina Dori and Giorgio Dori on the helm, dealing with the inventive route of the model. Rodo’s CEO, Gianni Dori shares perception into this luxurious equipment home, from its aesthetic via to the method, and buyer.
Inform us in regards to the heritage of Rodo?
Born as an artisan model in 1956 due to the creativity and expertise of its founder, Romualdo Dori, from which derives the acronym that created the model’s title. In the present day, the label is firmly guided by the founder’s sons Gianni and Maurizio Dori, who on the identical time are assisted with nice enthusiasm and dedication by their youngsters. A historical past of excellence each for the standard of the supplies used and the personnel concerned, an indication of the best stage of ‘made in Italy’.
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How would you describe the type of Rodo?
Uniqueness, high quality, craftsmanship, refinement, and sustainability, in a single phrase luxurious. These are the cornerstones of a mode that has established itself internationally and which immediately nonetheless represents the logo of magnificence and creativity. In the present day, the model needs to evolve, preserving its type. Modernity lies within the analysis of recent supplies and methods.
What are the core pillars of the corporate?
Craftsmanship, savoir-faire, high quality and magnificence. From the very starting, Rodo distinguishes itself for the interweaving of midollino and straw. It begins the method from the uncooked materials analysis. Solely after, expert artisans will begin their work of interweaving. The identical factor for different supplies, completely different from midollino and wicker. Artisans and savor-faire are on the foundations of all Rodo creations.
Who’s your buyer?
Rodo is current in luxurious boutiques all around the globe, from Milan and Paris to London, Moscow, Los Angeles, Singapore, and Shanghai. Our esteemed clients may be discovered all around the globe and are acknowledged for his or her type.
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How are you evolving the model to attraction, while staying true to its wealthy historical past? Sustaining the standard and uniqueness of our merchandise is central to our course of, and that is timeless.
Which markets does Rodo do greatest in?
Rodo does very effectively in Asia and SEA in addition to Europe, together with the UK, and we now have a presence in Harrods and Selfridges. Now we have additionally had efforts for the final two seasons in Australia with the opening of David Jones, the Luxurious Division Retailer in Sydney, and within the Philippines with Rustan in Manila.
Presently, which assortment are you designing and what’s the inspiration behind it?
Presently, Rodo is designing the FW 2024/2025 assortment — the inspiration is prime secret!
What have been your profession highlights up to now?
One of the best highlights embrace the opening of the Rodo boutique in Milan, in addition to the one in Beijing. One other emotional second has additionally been, final month once we noticed the presentation of our classic luggage at Selfridges, which had by no means been accomplished earlier than in such a means.
