Through the aerospace trade and academia, Noema made her approach into the style trade and carved out her eponymous life-style model, and on the coronary heart of it? Nicely, for NOEMA, there’s a give attention to thought of items – from design to supplies, manufacturing to wearability; these are timeless items that you just’ll love and need to put on over (and over) once more. As Noema says, they’re items that you may depend on. We meet up with the designer to study extra about her model.
How, when, and why did you get into the trade?
Initially, I used to be educated as an Aerospace Engineer and continued in academia to the Ph.D. stage. As an aerospace engineer, my discipline of training was primarily the design, growth, testing, and manufacturing of plane and spacecraft. My coaching gave me in-depth abilities and an understanding of aerodynamics, propulsion methods, automobile dynamics, management, and design. As an aerospace engineer, my talent set is broad and multidisciplinary, and I can contribute to many various sectors.
My Ph.D. studied the tradition of the engineering career and the way it interacted with gender. The outcomes have been very attention-grabbing, so I used to be decided to proceed with a post-doctorate and comply with a profession in academia. Nonetheless, in 2020 when the pandemic hit, my profession path took an sudden flip.
Through the pandemic, I began to design homeware and clothes for myself and my dwelling. I confirmed my items to my associates and neighbors, and to my shock, they actually favored them and requested me to create comparable articles for them. Quickly my associates enquired and ordered my designs for his or her Christmas presents. I used to be shocked, to be trustworthy, however they liked the high-quality materials I used to create the designs.
Years in the past, a trainer instructed me, “Each engineer has an artist and an entrepreneur hidden deep inside.” At the moment, I didn’t pay a lot consideration to it, however his phrases all the time stayed with me. So little did I understand how exact his beliefs could be in my case and the way a lot my life has modified since we as soon as had that dialog.
This new journey is about reinvention, new alternatives, freedom, and pleasure. My associates inspired me to promote my merchandise on-line, and that is how one factor led to a different, and the journey of NOEMA started.
Mallorca, the place I’m from, has been the supply of my inspiration.
How would you sum up the aesthetic?
Simplicity. The return of simplicity in how we gown and reside is the inspiration for NOEMA, a sustainable model outlined by a contemporary and laid-back design. This idea is expressed in a simple, timeless, sensible wardrobe and dependable dwelling necessities with a style of Mallorca.
Who’s your buyer?
Our prospects are girls between 28 and 55, main their lives by their occupations and/or household obligations. Our prospects have robust values like loyalty, kindness, honesty, dedication, and compassion. They’re aware of the setting, which makes them reside a accountable life-style. They’re fashion-conscious girls who imagine in high quality versus amount and recognize pure materials.
Their life-style goes from driving their youngsters to highschool earlier than work to dinner events, charity occasions, trend reveals, conferences, summer time holidays, women’ nights out, skilled conferences, and so on. Their hobbies are yoga, purchasing, studying books and trend magazines, taking part in tennis, taking part in an instrument, and studying a second language. Nonetheless, they need for extra time. A few of our prospects really feel responsible as a result of they don’t have the time to buy groceries and don’t know learn how to gown superbly and comfortably from the start of their day to the top. They need to take pleasure in extra high quality time with their households and dream of an easier life. They want to take pleasure in easy moments effortlessly.
We’re the one model to go to resolve their issues. We nurture the easy and simplistic way of life within the Mediterranean methods. Uncomplicated dwelling is our general inspiration. NOEMA’s easy approach of uncomplicated happiness is current in our every day lives, however we frequently miss it. Magnificence and ease are potential.
To summarise, we provide simplicity, magnificence, consolation, femininity, easy dwelling, and sustainability. We transport our prospects to a peaceful, easy, stunning place with timeless, high quality craftsmanship items, the less-is-more method to on a regular basis dwelling.
What are the cornerstones of your organization?
Sustainability, high-quality materials, and timeless items.
One of many perceptions that eco-friendly trend is outdated and costly comes from the lack of understanding to establish moral trend manufacturers. Nonetheless, because the founding father of a sustainable model, I discover it difficult to vary individuals’s consumption habits.
To additional develop our sustainable model available in the market, we use social media platforms to tell our prospects about our core values, reminiscent of eco-friendly, moral, and native manufacturing, recycled materials, vegan materials, and no waste whereas providing engaging types.
As a sustainable model, we encourage shoppers to decelerate their closets and to buy responsibly. We imagine in high quality versus amount, high-quality and timeless items that may be worn 12 months after 12 months.
On each stage, NOEMA seeks to deal with the environment so our prospects can really feel pleased with each product they take dwelling.
Which was the primary piece you designed, and the way did it come about?
The white Sandy Costume product of linen was my very first design. Throughout lockdown, the opportunity of returning to Mallorca was taken away from me. As an alternative, the one factor I might do was daydream in regards to the sun-drenched seaside life-style I had rising up. My inspiration was the sand. Its whiteness, asymmetrical and wavy methods inspired me to attract a laid-back, easy, asymmetrical white gown. On the time, I envisioned a gown I might put on throughout the day and evening solely by altering the footwear.
To my shock, this gown was nicely acquired, so on the time, we additionally made it in blue with an identical masks. One 12 months after I launched this gown on my web site, we nonetheless promote it in white and black on my web site.
What’s in your present temper board?
Mallorca’s panorama is the inspiration for our new SS24 items. The colours of the ocean and skyline, the flower blooms, the sample of leaves, and the whiteness of the sand are examples of temper colours. The calmness of the ocean, the refined wind on the pores and skin, and the contemporary odor of being near the ocean encourage the life-style our garments transmit.
Nature’s essence and superior aesthetics inform us every thing we have to know. A message embedded with magnificence at its purest utilizing the best touches of the colour nature presents.
The colours of our canvas for the next season spotlight the essence of a peaceful life-style and nature. We belief nature and its colour mixtures, letting magnificence be in its purest type.
Inform us in regards to the course of.
All of the items are handcrafted in Eire with pure materials like Irish linen, Irish wool, and Natural bamboo silk at coronary heart. Throughout manufacturing, an inside high quality management system is utilized to make sure that the top merchandise that attain all prospects are in keeping with high-standard pointers.
NOEMA’s major world or beliefs are that we’re a part of a related ecosystem extending past Mallorca and Eire’s stunning shoreline. The purpose is just not solely so as to add easy type to your life but additionally to be a guardian for the planet we reside on.
NOEMA strives to make sure that each useful resource used prioritizes sustainable practices. Subsequently, manufacturing is native and clear throughout all features. Moreover, each bit is made by hand, serving to to cut back waste, improve effectivity and shield pure assets in order that the welfare of individuals, animals, and the setting is a high precedence.
On each stage, NOEMA seeks to deal with our planet so our prospects can really feel pleased with each product they take dwelling.
At present, what’s your favourite piece, and the way do you put on it?
My favourite piece is the Nerissa Shirt. I’ve produced this shirt in 4 colours, white, yellow, purple, and just lately black. The voluminous balloon sleeves and wrap-over bodice create a good looking, flattering determine. I put on these items from morning to night, feeling superbly dressed and cozy. It’s a simple piece that makes me really feel well dressed.
I put on the white or yellow Nerissa shirt with denims, lengthy boots, or ballerinas. I put on the black Nerissa shirt with shorts and skirts to spice up my look and the purple one with white pants to create distinction.
