| All photos courtesy of the brand
Hackett London is the home of British menswear. Known for its excellence in craftsmanship and a distinction for detail, their story starts in 1983 when Jeremy Hackett opened his first store selling second-hand clothes on King’s Road, Chelsea. It was here that he began creating his own garments by merging traditional styles with contemporary cuts.
Fast-forward, and the brand has launched its Spring-Summer 2024 campaign, featuring Formula I World Champion, Jenson Button and celebrated actor, Matthew Goode which merges the quintessential British essence of the Hackett style with the lively spirit and sun-kissed landscapes of Seville, Spain.
Showcasing an Andalusian adventure, the campaign captures the soul of Hackett London’s latest collection, with curiosity and a love for adventure at its core, and it’s set against the charming backdrop of Seville, a historic city that boasts three UNESCO World Heritage sites and impeccable style.
Shot by prominent photographer Tom Craig, he captures the spirit of Jenson Button and Matthew Goode as they navigate the cultural tapestry of Seville in a campaign artfully orchestrated by the agency Dentsu Creative Spain. The campaign unfolds, portraying the duo making a grand entrance at an iconic Sevillian hotel in a vintage car, engaging in a friendly match of croquet, savoring tapas at a local bar, and leisurely strolling in the Plaza de España.
The Spring-Summer 2024 collection, features a host of tactile fabrics, timeless essentials, and imaginative fabric blends that create modern looks, and of course, they’re all polished with classic finesse as you’d expect from this British brand. When it comes to the color palette, there are the classic Hackett blues, greens, and beige, that sit alongside bright mandarin, seagrass, ash pink, and Atlantic blue shades as the season progresses.
The season begins with transitional outerwear, such as versatile water-resistant technical jackets, and mid-layers such as a sophisticated shawl collar cardigan, and soft suede gilets. As the days get warmer, lighter fabrics and brighter colors are introduced to carry you through the weather changes with comfort and style. New blazers with options in check, windowpane, and herringbone patterns crafted with premium light fabrics like linen and wool-silk blends will become the centerpiece of any transitional wardrobe. For seasonal essentials, the collection offers a range of melange herringbone overshirts, shirts, and fine organic cotton polos and tees in classic blues and vibrant summery colors. The Spring-Summer collection adds a line of trousers crafted from premium cotton and linen textiles, in fine silhouettes, to offer a relaxed and polished style for any occasion.
