Sitting amongst the buzz of the area with its boutiques, bars, pubs, and theatres, Hotel AMANO Covent Garden allows its guests to enjoy the very best of the West End thanks to its convenient positioning. And it gets even better, as the hotel, which offers a choice of accommodation types, complete with warm lighting and muted colors, is also home to Restaurant Penelope’s serves up the most delicious fare, AMANO Bar London, and last but not least, AMANO’s Rooftop Bar that dons enviable views across the city — it’s certainly the place to enjoy a craft cocktail while taking in London landmarks. We take the opportunity to learn more about his luxury hotel from its General Manager, Simon Galic.
At AMANO Covent Garden, our USP is inspired by our Berlin roots. Our hotels are home to an international audience, all located centrally, where contemporary design meets innovative food and drink concepts. In London, we are located a short walk from Covent Garden’s bustling piazza, the hotel features a signature restaurant known for its incredible food concept and weekly parties featuring DJs and performers. Our rooftop bar offers sweeping views across London’s skyline and is also home to parties including summer sessions and collaborations with brands. We create a vibrant atmosphere, perfect for memorable events and gatherings. AMANO is more than just a hotel; we’re a dynamic destination where design, dining, and entertainment collide.
How would you define the guest experience?
The guest experience at AMANO Covent Garden is about far more than just accommodation, we want our guests to immerse themselves into our lifestyle where the design, dining, and entertainment factors create an unforgettable experience!
What are your favorite aspects of this hotel?
Probably the fact that we’re self-contained so you can enjoy the full experience from enjoying dinner at Penelope’s, going up for drinks on the rooftop, tumbling into bed, and ending with breakfast. We have a truly unique atmosphere and beautiful design. Finally – the people within.
Who is your target market/who do you cater for?
Our target market is diverse yet discerning. We welcome individuals and groups who appreciate a dynamic atmosphere. Our ideal guests are fun-loving individuals who seek an immersive experience in the heart of London. Whether they’re business travelers in search of mid-week convenience or leisure travelers craving excitement, we offer the perfect blend of style, location, and hospitality.
We have several different room grades at AMANO Covent Garden. The most impressive would be one of our Goldy rooms, there are only four in the building, and they are very popular. These large double rooms feature glamorous, golden, stand-alone bathtubs offering a view of the local theatres! Our 6th floor is home to our balcony rooms which offer views over to the London Eye. All our rooms have rainfall showers.
What can you recommend in the local vicinity?
Covent Garden and the surrounding areas offer plenty in terms of history and culture! We have world-class theatres on our doorstep including London’s Oldest Theatre, The Theatre Royale, and the Royal Opera House. There are plenty of charming cobblestone streets to explore that feature independent shops selling everything from artisan chocolates to a boutique designer for dog accessories. There’s a diverse culinary scene, including Michelin-starred restaurants and street food stalls with lively performers adding to the atmosphere.
Location
For those who want to stay centrally, the location of this hotel cannot be beaten. On the corner of Drury Lane and Russell Street, the luxury hotel is a stone’s throw away from Aldwych Theatre, and the Royal Opera House and it’s just a 5-minute walk to Covent Garden Underground Station; to the other side, it’s only a few minutes to the Strand and the Bankside Pier of the River Thames on foot.
Accommodations
There is a range of accommodation types to suit the needs of a guest: Cosy, Comfy, Comfy with Balcony, Goldy — that comes complete with its splendid golden rolltop bath and floor-to-ceiling windows, Roomy, and Roomy Plus. Aesthetically, when it comes to all the rooms, there are clean lines, a subtle color palette that aids relaxation, and warm lighting for that cozy feeling.
F&B
The hotel is home to three F&B offerings: Restaurant Penelope’s, AMANO Bar London, and AMANO Rooftop Bar London. Penelope’s is a real highlight with its delicious Israeli-Spanish fusion cuisine offering innovative dishes that have been inspired by the flavors of AMANO co-founder Ariel Schiff’s youth, spent between Tel Aviv and southern Spain. It also comes complete with a DJ booth and a dance floor so there are fun vibes galore and it’s worth noting there is top-notch, attentive service by staff who make it their mission for diners to have the very best experience possible. The atmosphere is just as you’d expect, as the adjoining bar echoes the energy of the infamous ISRAMANI parties AMANO host in Berlin.
For incredible views of London, head upstairs to the rooftop terrace, it certainly is one of the very best in London. Here, take in the sights of London and its landmarks including the London Eye and Big Ben while enjoying their range of fine wines and craft cocktails. All there’s left to do is to sit outside under a heated lounger, kick back, and relax with a delicious sundowner.
Hotel AMANO Covent Garden
Drury House
34-43 Russell Street
London
WC2B 5HA
Telephone: +44 20 37 39 89 00
Images courtesy of Hotel AMANO Covent Garden / Haydon Perrior
