Luxurious vogue home Louis Vuitton has been a very long time accomplice with the FIFA World Cup since 2010, when it was the trunk maker for the world’s most sought-after trophy: FIFA World Cup Trophy. The French maison’s affinity to the world of soccer culminated with its 2010 Core Values marketing campaign that includes all-time greats like Pele, Maradona and Zinedine Zidane. These legends posed for photographer Annie Leibovitz and it spotlighted the model’s monogram canvas baggage.
Following the 2010 World Cup season in South Africa, which additionally noticed Shakira’s track “Waka Waka (This Time for Africa)” taking pictures into worldwide fame, the Home of Vuitton has launched a brand new model marketing campaign, “Victory is a State of Thoughts”. Coming in a full circle, the brand new marketing campaign was photographed by Leibovitz once more and stars soccer icons Lionel Messi and Cristiano Ronaldo.
As a substitute of competing on the soccer pitch, the everlasting rivals have switched as much as face one another on a recreation of chess. In essentially the most Louis Vuitton-esque approach, the duo used the model’s Damier attache case as their chessboard and the marketing campaign picture broke the web forward of the FIFA World Cup 2022 in Qatar.
With a mixed following of about 870 million followers on Instagram, these two soccer stars repeatedly high the listing of essentially the most adopted celebrities on the social media platform. Enlisting the assistance of athletes like Messi and Ronaldo is a no brainer for luxurious manufacturers as luxurious manufacturers look to leverage the massive fan base that the sporting world has globally.
Along with being the chief trunk maker for the World Cup trophy, Louis Vuitton additionally launched a capsule assortment of football-themed leather-based items. Iconic merchandise of the model just like the Keepall and backpack are reinterpreted in black Taurillon leather-based and references to the game had been additionally made like how the leather-based tag is formed like a soccer league bag and others characteristic 5 protecting backside studs resembling soccer cleats.
Occurring from 20 November to 18 December 2022, the FIFA World Cup in Qatar is predicted to attract an anticipated 5 billion individuals who will likely be tuning in.
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